Ashok U Mallya

US Patent:

20120215664, Aug 23, 2012

Filed:

Feb 17, 2011

Appl. No.:

13/030026

Inventors:

Vipul C. Dalal - Sunnyvale CA, US
Jing Chen - Milpitas CA, US
Venkat Sundaranatha - San Jose CA, US
James Ladd - San Jose CA, US
Jay Katukuri - Santa Clara CA, US
Ashok Ullal Mallya - San Jose CA, US
Ayon Sinha - Sunnyvale CA, US

Assignee:

eBay Inc. - San Jose CA

International Classification:

G06F 15/18
G06Q 30/00

US Classification:

705 271, 706 12

Abstract:

In various example embodiments, a system and associated method to enhance a user experience in an online environment is provided. In one embodiment, the method includes receiving a request over a network from a user where the request includes keywords to be used in a search for one or more items; the results from the search being displayed in a webpage. A determination is made whether to track metrics related to user activities associated with the results from the search. Based on a determination that the user activities are to be tracked, determining factors based on the tracked metrics related to the user activities, calculating a predictive model using one or more processors based on the determined factors, and displaying an enhanced webpage where components in the enhanced webpage are based on the predictive model.