Retailmenot, Inc. Jul 2016 - Jan 2019
Senior Vice President, Marketing
Kellogg Company Dec 2009 - Jan 2012
Associate Marketing Director, Pop-Tarts Brand Portfolio
Kellogg Company Oct 2006 - Dec 2009
Associate Marketing Director, Wholesome Snacks Portfolio
Kellogg Company Aug 2004 - Oct 2006
Senior Brand Manager, Keebler Cookies Portfolio
Kellogg Company Sep 2003 - Sep 2004
Senior Brand Manager, Cheez-It Brand
Education:
Michigan State University - the Eli Broad College of Business 1996 - 1998
Master of Business Administration, Masters, Marketing
Indiana University Bloomington 1990 - 1994
Bachelors, Bachelor of Science, Marketing, Management
Ann Arbor Pioneer High School 1986 - 1990
Michigan State University - Eli Broad College of Business 1975 - 1979
Master of Business Administration, Masters
Skills:
Brand Management Integrated Marketing Marketing Strategy Strategy Brand Development Cross Functional Team Leadership Marketing Segmentation Brand Architecture Market Research Leadership Advertising Marketing Research Marketing Communications Customer Insight Consumer Products Brand Equity Competitive Analysis Digital Marketing Creative Direction Media Planning Strategic Planning Marketing Management Positioning Brand Health Tracking Product Development Portfolio Management Brand Awareness Business Acumen Ideas Development Copywriting Social Influence Multi Channel Marketing Consumer Insight Strategic Brand Positioning Brand Positioning Strategies Strategic Thinking Consumer Marketing Trade Marketing Product Innovation Purpose Consumer Communications Creating Direction Leading Teams Driving Alignment Influencing Others Cross Functional Collaboration Analysis and Problem Solving Execution and Activation Financial Acumen
Interests:
Family Children Skiing Investing Technology Travelling Fitness Music Self Improvement Tennis Health Golf Friends
Feb 2014 to 2000 Senior Director, Brand MarketingRETAILMENOT INC. Austin, TX Jan 2012 to Feb 2014 Director, Brand MarketingTHE KELLOGG COMPANY Battle Creek, MI Dec 2009 to Jan 2012 Associate Director, Pop-TartsTHE KELLOGG COMPANY Battle Creek, MI Oct 2006 to Dec 2009 Associate Director, Wholesome Snacks PortfolioTHE KELLOGG COMPANY Battle Creek, MI Aug 2004 to Oct 2006 Senior Brand Manager, Keebler Cookies PortfolioTHE KELLOGG COMPANY Elmhurst, IL Sep 2003 to Sep 2004 Senior Brand Manager, Cheez-ItTHE KELLOGG COMPANY Battle Creek, MI Dec 2000 to Sep 2003 Brand Manager, Nutri-GrainTHE KELLOGG COMPANY Battle Creek, MI Apr 1999 to Dec 2000 Associate Brand Manager, Nutri-GrainTHE KELLOGG COMPANY Battle Creek, MI Jun 1998 to Apr 1999 Assistant Brand Manager, Convenience Foods InnovationMOUNTAIN RESORTS PROPERTIES Steamboat Springs, CO Oct 1995 to Apr 1996 Marketing/Group Sales AssistantWATER WORLD Federal Heights, CO Apr 1995 to Aug 1995 Group Sales AssistantWORLD SKI ASSOCIATION Denver, CO Jan 1995 to Mar 1995 Sales AssociateDENVER GRIZZLIES IHL HOCKEY FRANCHISE Denver, CO Oct 1994 to Feb 1995 Group Sales Associate
Education:
THE ELI BROAD GRADUATE SCHOOL OF MANAGEMENT, MICHIGAN STATE UNIVERSITY East Lansing, MI May 1998 Master of Business Administration in MarketingINDIANA UNIVERSITY Battle Creek, MI Aug 1994 MBA in Marketing Intern