A method of customizing a storage medium having one or more recorded session(s) and having a writeable portion which includes the steps of providing in a recorded session a program for marketing or sales of one or more particular products or services writing information in the writeable portion pertaining to a particular user selected from a plurality of potential users of the product described in the recorded session, such information including data which particularly identifies the particular user; and delivering the recorded medium with the user-identified data to the particular user.
Cree Lighting
Vice President Global Marketing Operations
Cree Nov 2016 - Nov 2018
Vice President and General Manager, C-Lite
Cree Nov 2018 - Nov 2016
Director, Vice President Product Marketing Indoor and Intelligent Lighting
Bose Corporation Sep 2012 - Jun 2015
Senior Worldwide Marketing and Market Development Manager, Oems, Bose Ride Team
Eastman Kodak Jul 2006 - Sep 2012
Vice President Worldwide Marketing and Business Development, Retail Systems Solutions, Rochester Ny
Education:
Caulfield Institute of Technology
Wesley College, Delaware
Skills:
Strategic Partnerships Product Marketing Strategy Integrated Marketing Marketing Strategy Brand Management Cross Functional Team Leadership Product Launch Product Management B2B Marketing Product Development Management Crm Multi Channel Marketing Competitive Analysis Leadership Market Analysis Business Strategy Business Development Social Media Marketing Advertising P&L Management Strategic Planning New Business Development Marketing Management Start Ups Direct Marketing Key Account Management Retail Marketing Communications Forecasting Creative Direction Market Planning Lead Generation Customer Insight Global Marketing Brand Development Sales Management Mobile Devices Consumer Electronics Go To Market Strategy B2B Marketing Digital Marketing Print on Demand Public Relations Direct Mail Trade Shows International Marketing Segmentation