Las Vegas Sands Corporation - Las Vegas, Nevada Area since Apr 2011
Corporate Executive Director of Market Research & Brand Strategy
IGT 2010 - Apr 2011
Manager of Global Consumer Insights
Altria Jun 2005 - Jan 2010
Manager, Marketing & Consumer Research
R&R Partners Jun 2003 - Jun 2005
Sr. Research Manager
HSN Mar 2002 - Jun 2003
Market Research Analyst
Education:
University of Pittsburgh - Joseph M. Katz Graduate School of Business 2000 - 2001
MBA, Marketing
University of Pittsburgh 1994 - 1998
BA, Social Work
Skills:
Customer Insight Marketing Research Market Research Analytics Marketing Strategy Segmentation Competitive Analysis Marketing Consumer Behaviour Market Analysis Brand Architecture Integrated Marketing Market Planning Brand Development Strategy Consumer Insight Direct Marketing Brand Equity Brand Management Competitive Intelligence Leadership Management Cross Functional Team Leadership Digital Marketing Business Strategy Business Intelligence Social Media Marketing Marketing Plan Creation Social Media Measurement Analytical Skills Global Marketing