The Marketing Partnership 1997 - Sep 2016
Principal
Ameritest 1997 - Sep 2016
Strategic Qualitative Research Partner
Ipsos Understanding Unltd. Jan 2007 - Jan 2013
Qualitative Research Consultant
Fidelity Investments 1995 - 1997
Vice President, Institutional Marketing
Bay Bank 1993 - 1995
Vice President, Corporate Marketing and Advertising
Education:
Northwestern University - Kellogg School of Management 1987 - 1989
Master of Business Administration, Masters, Marketing
Williams College 1977 - 1981
Bachelors, Bachelor of Arts, English
Skills:
Brand Management Marketing Management Customer Insight Brand Architecture Marketing Research Consumer Behaviour Market Research Focus Groups Segmentation Marketing Qualitative Research Positioning Brand Equity Consumer Insight Marketing Strategy Strategy Consumer Behavior Competitive Analysis