Kimberly-Clark
Team Leader, Field Shopper Insights
Kimberly-Clark Aug 1, 2015 - Jul 2017
Senior Manager, Shopper Insights - Baby and Child Care
Kimberly-Clark Aug 1, 2015 - Jul 2017
Senior Manager, Shopper Insights - Adult and Feminine Care
Kimberly-Clark Aug 1, 2015 - Jul 2017
Marketing Research Consumer Technical Leader, Kotex Brand
Kimberly-Clark Jun 2008 - May 2010
Manager, Channel Strategy and Management
Education:
Miami University 1990 - 1994
Bachelors, Bachelor of Arts, Bachelor of Science, Marketing, German, International Business
Wu (Vienna University of Economics and Business) 1992 - 1993
Us Patents
Method For Integrating Attitudinal And Behavioral Data For Marketing Consumer Products
Dana Hasselback - Neenah WI, US James Richardson - Greenville WI, US Christine Klaubauf - Kaukauna WI, US Tim Miller - Appleton WI, US Andy VanOfferen - Appleton WI, US Kim Leintz - Greenville WI, US Joy Jentes - Appleton WI, US Bart Rabas - Apppleton WI, US Robert Rothe - Appleton WI, US
International Classification:
G06Q 30/00
US Classification:
705014000
Abstract:
A method and system for marketing a consumer product is disclosed. According to the method, attitudinal information and purchase behavioral information is obtained from a plurality of consumers. For instance, consumers may be surveyed regarding their attitudes about purchasing a product category and about the amount of product contained in the product category that they purchase over a given length of time. The attitudinal data and the purchase behavioral data is then integrated together creating a plurality of consumer segments. The consumer segments are grouped together based upon commonalities. Based upon loyalty to a particular brand and a volume sales objective for the brand, increased penetration into the consumer segments may be calculated in order to meet the volume objectives. One of the consumer segments may then be targeted for marketing purposes.
Youtube
Lajente - Topic
Provided to YouTube by Get Together Records Joy Lajente Joy 2021 Get...
Duration:
2m 35s
It's free right?
Small clip from the Simpsons episode "The Joy of Sect". From season 9 ...