Deuterman Marketing Research since 1984
President
Kayser-Roth Corporation 1978 - 1984
Director of Marketing Research, Consumer Relations, Information Processing
Texize Chemicals, now a division of Dow Chemicals 1974 - 1978
Manager of Marketing Research
Education:
George Williams College 1970 - 1972
MS, Counseling Psychology
Northwestern University 1958 - 1962
BA, Psychology
Skills:
Marketing Research Market Research Focus Groups Analytics Advertising Research Marketing Consumer Insight Consumer Behaviour Marketing Strategy Quantitative Research Customer Insight Survey Design Survey Research Primary Research Advertising Segmentation Qualitative Research Research Competitive Intelligence Statistics Market Analysis Data Analysis Online Research Competitive Analysis Brand Equity Data Collection Strategic Consulting Positioning Quantitative Analytics Questionnaires Spss Questionnaire Design Individual Depth Interviews Brand Loyalty Market Intelligence