General Motors
Senior Manager - Innovation Research
General Motors May 2012 - Aug 2014
Global Advertising Research Manager
General Motors Jan 2007 - Dec 2009
Portfolio Planning Manager
General Motors Jan 2004 - Dec 2006
International Maketing Manager - Hummer
General Motors Jan 2001 - Dec 2003
Product Research Manager
Education:
Walsh College 1997 - 1999
Master of Science, Masters, International Finance
Texas Tech University 1989 - 1991
Masters, Master of Arts, Advertising, Communications
Ferris State University 1985 - 1989
Bachelors, Bachelor of Science, Marketing, Advertising
Skills:
Market Research Marketing Strategy Competitive Analysis Automotive Market Analysis Strategy Strategic Planning Cross Functional Team Leadership Product Development Marketing Research
Interests:
College Basketball Football Rehabilitating Neglected Homes Politics Baseball Following Sports Running
2010 to Present Product Research ManagerGENERAL MOTORS Detroit, MI 2007 to 2010 Portfolio Planning & Research ManagerHUMMER Detroit, MI 2004 to 2007 Brand Strategy Manager/International Marketing ManagerGENERAL MOTORS
1998 to 2004 Research Manager (North America), Strategic Consultant (GM China)MORPACE Farmington Hills, MI 1996 to 1998 Senior Research ManagerMSX International Detroit, MI 1994 to 1996 Senior Research PlannerYoung & Rubicam Detroit, MI 1992 to 1994 Market AnalystTEXAS TECH UNIVERSITY Lubbock, TX 1989 to 1991 Teaching Assistant/Research Assistant
Education:
WALSH COLLEGE Troy, MI Jan 1998 to Jan 1999 M.S. Corporate and International Finance (Dual)TEXAS TECH UNIVERSITY Lubbock, TX Jan 1989 to Jan 1991 M.A. Mass Communications (Advertising)FERRIS STATE UNIVERSITY Big Rapids, MI Jan 1985 to Jan 1989 B.S. Marketing (Advertising)
Skills:
Marketing and Product Expertise: Advertising Effectiveness, Anthropology/Ethnography, Brand Equity/Strategy, Competitive Barometers, Early Buyer/Rejector Studies, Feature and Technology Evaluations, Forecasting (Global Sales and Industry Demand), Option/Package/Pricing Studies, Political Polling, Product and Consumer Segmentation, Product Positioning, Tracking Studies (Satisfaction, Brand Health, Quality), Website Usability and Beta Site Testing. Analytics: Conjoint Analyses, Factor Analysis, Regression, Price Elasticity.