Hema Sarathy

Associate Director, Analytics

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Location:

Houston, TX

Industry:

Education Management

Work:

Parks Associates - Dallas, TX since Nov 2011
Research Analyst
University of Houston - Houston,TX Aug 2010 - Nov 2011
Research Assistant
Covidien - Hazelwood, MO Jan 2009 - Dec 2009
Market Intelligence Intern
Southern Illinois University Aug 2008 - Dec 2008
Graduate Research Assistant
Millward Brown Mar 2008 - Jul 2008
Research Executive

Education:

Southern Illinois University, Edwardsville 2008 - 2009
Master of Marketing Research, Marketing Research BITS,Pilani 2004 - 2005
Master of Management Studies(MMS), Marketing (Advertising, Product and Brand management, Market Research, Services Marketing)

Skills:

Spss
Quantitative Research
Competitive Intelligence
Primary Research
Secondary Research
Questionnaire Design
Qualitative Research
Multivariate Analysis
Market Research
Statistics
Quantitative Analysis
Advertising Research
Consumer Insights
Segmentation
Questionnaires
Consumer Behavior
Factor Analysis
Data Analysis
Analytics
Focus Groups
Report Writing
Research Design
Competitive Analysis
Regression
Marketing Research
Survey Design
Data Collection
Brand Tracking
Market Analysis

Interests:

Economic Empowerment
Civil Rights and Social Action
Education
Environment
Science and Technology
Human Rights
Health

Languages:

English
Tamil
Hindi
Sanskrit

Hema Sarathy

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