Eimear Kathleen O'Connell

US Patent:

8311890, Nov 13, 2012

Filed:

Aug 25, 2003

Appl. No.:

10/647116

Inventors:

Kevin R J B Donovan - White Plains NY, US
David Bard Hills - New York NY, US
William C. Day - Haworth NJ, US
Ron McCoy - Doraville GA, US
Christopher Joseph Murphy - Lagrangeville NY, US
Eimear Kathleen O'Connell - New York NY, US

Assignee:

Google Inc. - Mountain View CA

International Classification:

G06Q 30/00

US Classification:

705 1473, 705 144, 705 263

Abstract:

A system and method for providing dynamic pay-for-placement advertisements via graphics-enabled email that generates a display of advertisements when the email newsletter is opened so the advertisements displayed are based on rankings at the time the email is opened instead of when the email was generated and transmitted. In one embodiment, a graphical-content email having one or more embedded advertisement image references is provided to one or more email recipients. The advertisement image reference, in one embodiment, may include query string parameters indicating the context of the image reference and/or portion of the image reference (i. e. , identifying the image reference as being part of a particular newsletter email), a position of the image reference in the email display, and the like. A URL reference also may be included with each advertisement image reference (. e. g. , one URL for each advertisement portion of the image to be retrieved by the advertising image reference).

US Patent:

20130041764, Feb 14, 2013

Filed:

Sep 10, 2012

Appl. No.:

13/609030

Inventors:

Kevin RJB Donovan - White Plains NY, US
David Bard Hills - New York NY, US
William C. Day - Haworth NJ, US
Ron McCoy - Doraville GA, US
Christopher Joseph Murphy - Lagrangeville NY, US
Eimear Kathleen O'Connell - New York NY, US

Assignee:

GOOGLE INC. - Mountain View CA

International Classification:

G06Q 30/02

US Classification:

705 1473

Abstract:

A system and method for providing dynamic pay-for-placement advertisements via graphics-enabled email that generates a display of advertisements when the email newsletter is opened so the advertisements displayed are based on rankings at the time the email is opened instead of when the email was generated and transmitted. In one embodiment, a graphical-content email having one or more embedded advertisement image references is provided to one or more email recipients. The advertisement image reference, in one embodiment, may include query string parameters indicating the context of the image reference and/or portion of the image reference (i.e., identifying the image reference as being part of a particular newsletter email), a position of the image reference in the email display, and the like. A URL reference also may be included with each advertisement image reference (.e.g., one URL for each advertisement portion of the image to be retrieved by the advertising image reference).

US Patent:

20150317673, Nov 5, 2015

Filed:

Jul 10, 2015

Appl. No.:

14/796942

Inventors:

- Mountain View CA, US
David Bard Hills - New York NY, US
William C. Day - Haworth NJ, US
Ron McCoy - Doraville GA, US
Christopher Joseph Murphy - Lagrangeville NY, US
Eimear Kathleen O'Connell - New York NY, US

International Classification:

G06Q 30/02

Abstract:

A system and method for providing dynamic pay-for-placement advertisements via graphics-enabled email that generates a display of advertisements when the email newsletter is opened so the advertisements displayed are based on rankings at the time the email is opened instead of when the email was generated and transmitted. In one embodiment, a graphical-content email having one or more embedded advertisement image references is provided to one or more email recipients. The advertisement image reference, in one embodiment, may include query string parameters indicating the context of the image reference and/or portion of the image reference (i.e., identifying the image reference as being part of a particular newsletter email), a position of the image reference in the email display, and the like. A URL reference also may be included with each advertisement image reference (.e.g., one URL for each advertisement portion of the image to be retrieved by the advertising image reference).