Alana Tamar Karen

US Patent:

20050222902, Oct 6, 2005

Filed:

Mar 31, 2004

Appl. No.:

10/814102

Inventors:

Kristin Coit - Palo Alto CA, US
Karen Crow - Redwood City CA, US
Alana Karen - Mountain View CA, US
Emel Mutlu - Millbrae CA, US

International Classification:

G06F017/60

US Classification:

705014000

Abstract:

Large groups of Web ads may, at least in part, be approved automatically. A subset of a group of ads is selected, and a manual review process is used to determine which ads in the subset are not acceptable, and perhaps the reasons for the disapprovals. A distrust score may then be determined using the ads in the subset that were disapproved. The distrust score may also use the reasons for disapproval. The distrust score may then be compared with a predetermined threshold. If the distrust score is less than the threshold, the ads in the group may be accepted. If the distrust score is equal to or greater than the threshold, the ad group is not automatically accepted.