Adisorn D Supawatanakul

US Patent:

20120323891, Dec 20, 2012

Filed:

Jun 20, 2012

Appl. No.:

13/528538

Inventors:

Ben Aaron Jacobson - Madison WI, US
Anne Keatley Schorr - Chicago IL, US
Megan Lee Fath - Chicago IL, US
Carolyn Patricia Stuenkel - Chicago IL, US
Adisorn Supawatanakul - Chicago IL, US

Assignee:

Conifer Research LLC. - Chicago IL

International Classification:

G06F 17/30

US Classification:

707722, 707E17014

Abstract:

Systems and methods for arranging participant interview clips for conducting ethnographic research. Video clips and photographs of interviews of participants in a market research study are stored in a database. Each item stored in the database is tagged with an interpretive tag indicative of an observed behavioral, attitudinal, or emotive characteristic of the participant. A user searches the database for tags or search terms of interest, and selects clips from the search results for inclusion in a perspective, which is a collection of selected clips and their associated tags and comments from multiple users who collaborate to determine which clips to include in the perspective. The process of creating a perspective is iterative and collaborative, in which the database can be mined and re-mined using different search strategies by multiple users, who provide their comments on selected clips to form a perspective that can be used for product innovation.

US Patent:

20140067858, Mar 6, 2014

Filed:

Nov 11, 2013

Appl. No.:

14/076362

Inventors:

Anne Keatley Schorr - Chicago IL, US
Megan Lee Fath - Chicago IL, US
Carolyn Patricia Stuenkel - Chicago IL, US
Adisorn Supawatanakul - Chicago IL, US

Assignee:

Conifer Research LLC - Chicago IL

International Classification:

G06F 17/30

US Classification:

707769

Abstract:

Systems and methods for arranging participant interview clips for conducting ethnographic research. Video clips and photographs of interviews of participants in a market research study are stored in a database. Each item stored in the database is tagged with an interpretive tag indicative of an observed behavioral, attitudinal, or emotive characteristic of the participant. A user searches the database for tags or search terms of interest, and selects clips from the search results for inclusion in a perspective, which is a collection of selected clips and their associated tags and comments from multiple users who collaborate to determine which clips to include in the perspective. The process of creating a perspective is iterative and collaborative, in which the database can be mined and re-mined using different search strategies by multiple users, who provide their comments on selected clips to form a perspective that can be used for product innovation.

US Patent:

20180253428, Sep 6, 2018

Filed:

May 7, 2018

Appl. No.:

15/973157

Inventors:

- Chicago IL, US
Anne Keatley Schorr - Chicago IL, US
Megan Lee Fath - Chicago IL, US
Carolyn Patricia Stuenkel - Chicago IL, US
Adisorn Supawatanakul - Chicago IL, US

International Classification:

G06F 17/30
G06Q 30/02

Abstract:

Systems and methods for arranging participant interview clips for conducting ethnographic research. Video clips and photographs of interviews of participants in a market research study are stored in a database. Each item stored in the database is tagged with an interpretive tag indicative of an observed behavioral, attitudinal, or emotive characteristic of the participant. A user searches the database for tags or search terms of interest, and selects clips from the search results for inclusion in a perspective, which is a collection of selected clips and their associated tags and comments from multiple users who collaborate to determine which clips to include in the perspective. The process of creating a perspective is iterative and collaborative, in which the database can be mined and re-mined using different search strategies by multiple users, who provide their comments on selected clips to form a perspective that can be used for product innovation.